Overview: WeParty is a party planning website that helps users collaborate, schedule, and delegate tasks. Making party planning easy so you can party hard.
Problem: Partying is fun but planning can be tedious and overwhelming, and collaborating is stressful.
My Role: UX/UI Designer
Tools: Adobe XD, Adobe Creative Suit, Invision Boards, Trello
We started this project in our first meeting. I had a list of of ideas that I had brainstormed the night before, then we assigned roles based on individual strengths.
I chose to be the UI and UX designer because I think I have a stronghold when it comes to visual elements and emphasizing with users.
We begun our research and created an online survey using Google Docs, which we distributed on social media. The survey reached 55 people from around the world and it revealed the following:
Use a combination of good old pen/paper
Dislike either inviting guests, collaborating, or scheduling
View budgeting as a necessary evil but not as the focal point
but most importantly
Love watching everyone enjoy their party
Simultaneously, our researcher interviewed 5 users, one of which happened to be a professional event planner, and 4 that had or were planning small family events.
The interviews reveal facts that were very similar to those in the survey:
"It always seems like there are so many details that need to come together"
"It's rewarding to see it all come together and looking back on all of your hard work, and just being able to enjoy it."
"I prefer to write in a notebook because I like to see it on pen and paper"
Once we gather our data, our researcher created Rachel Geller as our user persona.
Rachel Geller is a fun and bubbly middle class women who loves to host parties and small gatherings for her friends and family. Even though she loves parties, she is not fond of the planning process, specially when it comes to collaborations
Rachel is motivated by the idea of creating happy memories, yet she feels frustrating with having to keep up with all the details, scheduling, and tasks delegation.
Nevertheless she knows all will be worth it!
After we gather information from 55 surveys and 5 user interviews we created an affinity diagram. This data visualization process helped us see who were our main party planners, what tools they're using, as well as their goals and pain points.
Based on the responses from user surveys and interviews we crated a priority matrix. Studies and data analysis reveals that the most important features for users were:
WeParty does not have any direct competitors! Indirect and replacement services include:
We begun by sketching wireframes on the whiteboard in order to decide the direction the website will take. We decided t have a side that in dashboard form that will help users stay organized and on top of the party planning process.
I started putting together some a moonboard for aesthetic inspiration. Me and Gabriela, the Project Manager, added different sections and picture for logos, style, ad colors. This in fact helped us determined the overall look and branding. We wanted to have a party vibe, but yet sophisticated.
We had originally chosen to name the website "Anchor" as in the host to the party, but as we worked through it we thought that maybe other connotations of the word would take away from the actual purpose of the website. After discussing the matter we opted to name the website "WeParty" because it was fun, playful, and easy to remember.
Before the name change, I did a few versions of a logo and tested it on to see how it would look in dark mode. As a team, we chose the fourth style, which I later incorporated for "WeParty".
I created the style tile with our color pallet, icons, logo, typography, and images for inspiration. Although our main user are women we still more gender neutral colors, but with a feminine touch. We picked colors that evoke Mardi Gras and that were cheerful yet very sophisticated.
After my colleague added UI elements to or prototype, I was abled to finalized the style guide putting down all the elements that we would use on the project.
As part of our project we coded a marketing page where users can sign up to use our free service. The landing page is responsive and gives the user insights about our features. It also provides testimonials and social media links.
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